Food Pioneers Bring Oink-less Bacon to Market

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Submitted by Elsewhere on 2020-Dec-08 Tue 18:16
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500Foods shared this story from Blog - Atlast.

The wait is over! Run, don’t walk, to Honest Weight Food Co-op in Albany, New York to get your mycelium loving-hands on some pig-free bacon.


FUNDING FUNGI FOODS

MyBacon, the first plant-based meat substitute produced by Ecovative spin-off Atlast Food Co., is officially available for guilt-free bacon consumption by the general public. The journey to this historic agricultural milestone was made possible, in record time, by Atlast Food Co.’s initial $7 million in seed financing which closed in early June 2020. Atlast is staffed with a dedicated and talented team of visionaries and leaders growing the tastiest faux bacon on grocery shelves.


Atlast Food Co. has sourced regional and national talent as it expands its production and partnerships. Nick Ruscitto is the company's chef and culinary visionary, he has been working with MyBacon since consulting for Atlast in October 2019 - executing Atlast’s invite-only Feast of the Future events. Ruscitto was the longtime executive chef for Peck’s Arcade and Donna’s Italian Restaurant in Troy and is known as one of the best and most influential chefs in Upstate New York. His work is essential to bringing true bacon taste to the masses.

IN YOUR NECK OF THE WOODS

National MyBacon distribution will be announced in 2021, along with B2B partnerships in consumer packaged goods and food service industry giants. Our team of farmers, food scientists, and engineers are busy scaling up our production to grow 5 million pounds of MyBacon annually by 2023. Want the latest news on all things mushroom bacon? Register to receive updates and be entered to win a box of MyBacon mailed directly to your door!

THIS IS HOW (AND WHY) WE DO IT

Grown, not ground like current plant-based meat products, MyBacon is farmed and harvested using centuries-old mushroom production practices, then sliced and seasoned with only 5 other wholesome ingredients to bring you the best bacon taste and texture, without any pigs. Conscientious eaters no longer have to choose between animal welfare and ingredients their grandmother would recognize, MyBacon is a whole food that is minimally processed. Did we mention it only takes 10 days to grow a slab of Atlast meat, with 100x LESS water consumption than traditional bacon? Try doing that with a pig.

OUR FUTURE

By the year 2050, planet Earth’s human population will have reached an apex - at an estimated 10 billion people our planet will no longer be able to sustain our current farming and agricultural practices without devastating environmental consequences. Ecovative, Atlast’s parent company, has always looked to nature, mycelium specifically, to help solve the world's most pressing environmental issues.


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